The student news site of Eastern Illinois University in Charleston, Illinois.

The Daily Eastern News

The student news site of Eastern Illinois University in Charleston, Illinois.

The Daily Eastern News

The student news site of Eastern Illinois University in Charleston, Illinois.

The Daily Eastern News

Marketing budget aims to brand Eastern

Logan Raschke, Managing Editor November 4, 2019

*Editor’s Note: This is the first of two stories following up on CUPB’s Nov. 1 meeting. This story details Josh Norman’s presentation on the university’s strategic enrollment planning and marketing...

CUPB to hear enrollment, marketing updates

Analicia Haynes, Senior Reporter October 31, 2019

Josh Norman, the associate vice president for enrollment management, will highlight Eastern’s marketing plan during the Council on University Planning and Budget meeting Friday. The meeting will be...

The beauty industry profits from socialized insecurity

Zoë Donovan, Staff Reporter July 12, 2019

Human beings can be traced back to using beauty products and cosmetics for more than 6,000 years with that of Ancient Egypt and its use of kohl to accentuate the eyes. The cosmetic and makeup industry...

Marketing the rainbow can be dangerous

Zoë Donovan, Staff Reporter June 9, 2019

Pride month has begun, and with comes a time of reflection, remembrance, shared experiences and shameless cash grabs from companies like Oreos to Smirnoff. The first Pride parade took place on June...

Lots of ‘plus-size-friendly’ clothing companies need to wake up

Logan Raschke, Editor-in-Chief May 28, 2019

On one hand, marketing and advertising for plus-size people has seen what I consider to be a positive upswing in recent years. Since my senior year in high school about four years ago, the amount of...

Evan Boggs, senior graphic design major and head of graphic design at Easterns Bookstore, scrolls through advertisements he has created for the store Wednesday afternoon.

FEATURE PHOTO: Designing for the Bookstore

Logan Raschke, Editor-in-Chief May 22, 2019

Evan Boggs, senior graphic design major and head of graphic design at Eastern's Bookstore, scrolls through advertisements he has created for the store Wednesday afternoon. Boggs said he designs advertisement...

Faculty Senate hears new goals for marketing

Brooke Schwartz, News Editor November 27, 2018

Josh Norman, the associate vice president of enrollment management, presented to the Faculty Senate at its Nov. 27 meeting about the new freshman class and the marketing goals to come. When compared...

Marketing shows progress after town halls

Chrissy Miller, News Editor September 7, 2017

After the Town Hall marketing meetings, the Thorburn group, working in conjunction with a group of Eastern’s administration and faculty, has taken people’s feedback and is planning on moving forward...

Town Hall meetings set to reveal marketing plan

Chrissy Miller, News Editor August 29, 2017

To show the progress being made by the Thorburn Group and gain community feedback, Eastern’s recently-hired professional marketing partner, Town Hall meetings are scheduled for Wednesday and Thursday. The...

Conference to focus on best practices for enrollment management

Staff Report February 7, 2017

An annual conference to highlight recruiting, marketing and student success will be held from 1 to 5 p.m. Wednesday in the Martin Luther King, Jr. University Union. According to the enrollment management...

CUPB talks lobbying, marketing efforts

Kalyn Hayslett, Editor-in-Chief January 23, 2017

  Members of the Council on University Planning and Budget focused on lobbying efforts, initiatives to increase enrollment and methods to increase revenue during a meeting Friday afternoon. Eastern...

Workgroup 7 replies to departmental criticism

Cassie Buchman, News Editor November 30, 2016

  After turning in their preliminary draft recommendations for the vitalization project, Workgroup No.7, looking at academic programs, discussed the responses and feedback they received from academic...

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