The Daily Eastern News

Marketing the rainbow can be dangerous

Zoë Donovan, Staff Reporter

June 9, 2019


Filed under Columns

Pride month has begun, and with comes a time of reflection, remembrance, shared experiences and shameless cash grabs from companies like Oreos to Smirnoff. The first Pride parade took place on June 27, 1970, organized by the Chicago Gay Liberation movement; in the days following, several more cities...

Lots of ‘plus-size-friendly’ clothing companies need to wake up

Logan Raschke, Editor-in-Chief

May 28, 2019


Filed under Columns

On one hand, marketing and advertising for plus-size people has seen what I consider to be a positive upswing in recent years. Since my senior year in high school about four years ago, the amount of advertising geared toward plus-size people wasn’t what it is now. Fast-forward to 2019, I think...

FEATURE PHOTO: Designing for the Bookstore

FEATURE PHOTO: Designing for the Bookstore

Logan Raschke, Editor-in-Chief

May 22, 2019


Filed under Showcase, Through the lens

Evan Boggs, senior graphic design major and head of graphic design at Eastern's Bookstore, scrolls through advertisements he has created for the store Wednesday afternoon. Boggs said he designs advertisement campaigns for products the Bookstore sells, like Apple devices and Beats headphones for example. He...

Faculty Senate hears new goals for marketing

Brooke Schwartz, News Editor

November 27, 2018


Filed under News

Josh Norman, the associate vice president of enrollment management, presented to the Faculty Senate at its Nov. 27 meeting about the new freshman class and the marketing goals to come. When compared to the freshman profile from 2017, 2018 freshman have a higher overall high school grade point averag...

Marketing shows progress after town halls

Chrissy Miller, News Editor

September 7, 2017


Filed under News

After the Town Hall marketing meetings, the Thorburn group, working in conjunction with a group of Eastern’s administration and faculty, has taken people’s feedback and is planning on moving forward with marketing initiatives. Eastern hired the Thorburn group to help with its marketing efforts....

Town Hall meetings set to reveal marketing plan

Chrissy Miller, News Editor

August 29, 2017


Filed under News

To show the progress being made by the Thorburn Group and gain community feedback, Eastern’s recently-hired professional marketing partner, Town Hall meetings are scheduled for Wednesday and Thursday. The meetings are set for 10 to 11 a.m. and 2 to 3 p.m. on Wednesday and 9:30 to 10:30 a.m. and...

Conference to focus on best practices for enrollment management

Staff Report

February 7, 2017


Filed under News

An annual conference to highlight recruiting, marketing and student success will be held from 1 to 5 p.m. Wednesday in the Martin Luther King, Jr. University Union. According to the enrollment management website, the conference offers an opportunity to attend sessions and discuss ways to “improve...

CUPB talks lobbying, marketing efforts

Kalyn Hayslett, Editor-in-Chief

January 23, 2017


Filed under News

  Members of the Council on University Planning and Budget focused on lobbying efforts, initiatives to increase enrollment and methods to increase revenue during a meeting Friday afternoon. Eastern President David Glassman shared his experience lobbying in Springfield last week and talked...

Workgroup 7 replies to departmental criticism

Cassie Buchman, News Editor

November 30, 2016


Filed under News

  After turning in their preliminary draft recommendations for the vitalization project, Workgroup No.7, looking at academic programs, discussed the responses and feedback they received from academic departments. After seeing some of the responses, workgroup chair Cindy Rich said some of the...

Enrollment workgroup prioritizes suggestions

Kalyn Hayslett, Editor-in-Chief

October 28, 2016


Filed under News

  Workgroup No. 2, charged with analyzing Eastern’s marketing and enrollment, ranked their suggestions separately and compiled them into one prioritized list during its meeting Thursday. Members use the four categories — targeted investments; improvement planning; decreasing cost and increasing...

Marketing workgroup talks communication

Cassie Buchman, News Editor

October 20, 2016


Filed under News

Workgroup No. 6, charged with marketing and university branding, talked about communicating throughout marketing areas effectively with the resources they have at their meeting Wednesday. Communication studies professor Chigozirim Utah said some ideas they had previously are bound by resources. Christy...

Marketing group looking for personality of Eastern

Abbey Whittington, Associate News Editor

October 16, 2016


Filed under News, Online

Workgroup no. 6, focused on university marketing and branding, discussed raising awareness to prospective students, creating a marketing "toolbox" for each department, establishing a brand for Eastern and structuralizing issues. Richard Flight, the chairman of the workgroup and marketing professor,...

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