As the hype of the Super Bowl is starting to die down, with some still upset about their team losing and some still on a high because their team won, I’d like to take a minute to give a shout out to those that watched the game for the best parts, everything but the game.

I am not saying the game is not important, but one of the best reasons to enjoy Super Bowl Sunday is to eat traditional Super Bowl food like pizza and wings, drink soda and beer, wait for the half time show to see a performance from one of our favorite stars who was lucky enough to get a chance to be the act, and to watch the commercials.

Each year companies invest millions of dollars on their commercials for the public to see as they tune into the game.

This year a 30-second commercial cost $4.5 million, and even though there were a lot of different places that money could have gone toward, companies fought to get a spot during the Super Bowl.

Just as the pizza shops prepared for their phones to start ringing with take-out orders to be ready and delivered by kick-off time to houses in the area and as snack items flew off the shelves in grocery stores to be put into bowls and served to fans all over the nation.

But companies have got the right idea buying that air time to advertise for their products and giving out deals for their food the day of.

There are millions of people watching the game and when it seems like the obvious answer to why people tune in should be to see what team will win the championship, there are many people who are only watching for those commercials and to join in on traditions.

So it would be a no-brainer to use that time to catch people’s attention and have them hooked on what you’re trying to sell.

With each commercial, the audience judges which commercial is their favorite.

Yesterday, we looked for big faces, and big companies, babies and cool slogans and while some commercials might not have been the best, some blew us away.

And as we all waited in anticipation for the next plays, we munched on the food that we love so much and bonded over the traditions.

So in the end, it is safe to say that not only did we take advantage of all that the Super Bowl offered us, but all those that made profits from that day took advantage of our viewership and we tightened our long standing relationship.

Shirmeen Ahmad is a junior political science and journalism major. She can be reached at 581-2812 or [email protected].