Free pizza over the Net

Starting today and ending Sept. 26, Domino’s Pizza will be delivering one free medium cheese pizza to all students who visit www.campusfood.com.

To receive the free food, students have to go to the Web site, click on Eastern’s link and then choose the Domino’s tab for their free pizza.

Students then have to register with the site, giving their address, phone number and e-mail address, which are all used for delivery purposes.

The pizza giveaway marks the launching of Eastern’s involvement with Campusfood.com, which was started in 1997 to better serve college students.

“We started the site because our CEO, Michael Saunders, was frustrated,” Ilise Rose, spokeswoman for Campusfood.com, said. “He couldn’t order his favorite sub from his favorite sub place because the line was always busy.”

After working with the sub restaurant, Saunders, who was then a senior at the University of Pennsylvania, established Campusfood.com and had instant success, Rose said.

“He knows how much college students are online and how much they could benefit from a service like this,” she said of Saunders. “There are now 200 schools in the nation who use Campusfood.com, and by the end of September, we hope to have close to 300.”

The Web site, throughout the year, will be offering a number of different deals and discounts to Eastern students at Domino’s, Jerry’s Pizza and Pagliai’s Pizza, the three restaurants participating in Charleston. There will be buy one get one free specials, finals specials and seasonal specials, such as a Super Bowl meal.

“(Campusfood.com) is a new way to reach the students in a way we haven’t done before,” Paul Chilcote, the owner of Charleston’s Domino’s, as well as 10 other Domino’s in Central Illinois, said. “We’ve been trying to boost our campus market for over a year, and based on the company’s history, I think this is a good thing.”

Chilcote said he believes Campusfood.com will increase the volume of Domino’s customers, which will in turn increase profit for the restaurant.

When choosing where to launch business, Campusfood.com officials search out the demographics of a campus and surrounding restaurants and find out if there is an interest in the site through surveys.

“We researched the amount of students at EIU who would benefit from a delivery service,” Rose said. “We wanted to give students, like freshmen who don’t have cars, an opportunity to eat outside the dining hall.”

John Marshall, a freshman journalism major, said he would benefit from Campusfood.com’s delivery service.

“If you get discounts, you save money,” said Marshall, who eats in the dining halls at least once a day. “I eat out every other couple of days, but if those restaurants are cheaper, than I’d probably eat at them over others.”