Now is the best time to write back

Ever wonder what someone’s favorite movie is? Ever ask them if they liked a certain band, if they read a specific magazine? We wonder.

The Daily Eastern News is conducting a readership survey to see what you think of our coverage and to determine if there’s a different way we can be looking at the news.

We want to know what your favorite movie is, what music you listen to, how often you read the paper; everything from personal tastes to how you would rate the accuracy of our coverage.

Tell us how often you read the paper and what sections you like the most. List your favorite Web site, brag about your own on-campus or off-campus job, yell at us if we don’t keep you informed on campus and area issues.

This is your chance to let us know what The News does well and what you think we could change because it’s not said enough: this really is your paper. Act like it.

For all those times you read a story you didn’t like, thought we didn’t cover something we should have or couldn’t set a column down because you related to the writer’s experience, now there’s an easy way you can tell us about it.

We try to write articles and determine coverage with you in mind, but we don’t always know who our readers are is and what they want to read. This survey could change that.

Newspapers and others conduct readership surveys for various reasons.

Publications often just want to see how they can better serve the reader. For example, if they survey readers on their favorite magazine, once the paper gets the results they might look to the magazines people listed for coverage ideas.

If what’s in the magazine is what readers are looking at, the publication can try to make some of that content relevant in their own content?

Auburn Magazine in Alabama conducted a readership survey in 2002 to find out what its readers wanted to see.

The magazine listed measuring reading habits, the publication’s mission and objectivity and the impact of advertising as the reasons for the study.

It polled readers on everything from their educational background to how much time they spent reading the magazine.

The News will take the results you give us and compile them to help determine coverage in future semesters. You might see a change. It might not be dramatic, especially at first, but it could be because of what you told us.

The readership survey will start Friday and continue until April 30.

It will be printed daily as an advertisement that you can fill out and drop off in the newsroom, 1811 Buzzard Hall. You can also get to the survey online at www.thedailyeasternnews.com

The survey’s only 20 questions. Take a few minutes to tell us what you want to see in your paper. We would love to hear from you.