Learning the ABCs of broadcasting

It wasn’t super at all.

The 37th installment of America’s greatest tribute to commercialism continued its grand tradition of broadcasting at its worst.

With ABC outbidding the likes of FOX and CBS for the broadcast rights to one of the single-most-viewed television events of every year, it brings to the game one of the worst broadcast teams in NFL history.

When the leader of the broadcast team is John Madden, it can’t be good. Some of the witty Maddenisms during the first half included “this is going to be a very, very good match up,” referring to Buccaneers wide receiver Keyshawn Johnson and Raiders cornerback Rod Woodson. Madden also said of the Raiders, “if they stew in the locker room, they need to stew up some offense.” John, if you are going to continue your career in broadcasting, get yourself a word of the day calender or thesaurus. Hopefully, someone making more money than the average person is making that money because they are talented or intelligent, not just because he used to coach in the NFL and spews out one word catch phrases like “Wham!,” “Bam!” and “Boom!”

Maybe all the Tinactin he has been hawking over the years has gone to his brain or maybe a crate of hammers fell on him while he was shooting an Ace Hardware commercial. Hopefully ABC will realize that football is not fun to watch when a 4-year-old could offer the same level of insight into the game as the color commentator.

Then look at Madden’s partner in crime – Al Micheals. This line comes from the well duh files. “There is a difference between being behind 16-3 than being behind 20-3.” Micheals said these words during the Buccaneers last possession of the first half. It must be hard trying to fill every second of a four-hour football game, but that is just the price that needs to be paid for the grueling schedule of working one night a week, 25 weeks a year.

There is sideline commentator and NFL resident village idiot Melissa Stark. There’s something funny about a little piece of eye candy walking the sidelines amongst 300-pound linemen and screaming coaches.

Stark doesn’t even do her own sideline reporting. She has staff of assistants that do her reporting for her, including a student from Eastern.

To put it simply, Stark has no place in an NFL stadium. Stark is to journalism as Joyce Brothers is to psychiatry.

Hopefully ABC blew their budget on the Super Bowl this year and won’t have the right to it next year. Then FOX, who lost Madden’s dead weight, can buy the broadcast rights and have a decent team of commentators cover the game.

If ABC has the rights again, viewers might be better off if they exercise their mute buttons.