The average Eastern student drinks four or less alcoholic beverages in a week’s time, said Eric Davidson, assistant director of Health Services and an adviser of SONOR.

Last week, SONOR flooded the campus with fliers that stated “0-4 and No More.”

SONOR, a student-led advertising, marketing and public relations organization, did a survey of 335 students during the spring of 2000, Davidson said.

Students were randomly selected and the surveys were sent to them via mail, he said. SONOR has been planning this campaign for the past year, and chose the week of Sept. 16 for its unveiling.

“We chose this week to get it out in the open before the campus’s upcoming social events,” said Steve Baran, SONOR business manager.

The fliers posted around campus were meant to get students interested and to think more about the fact that Eastern’s students drink less then expected, Davidson said.

“We wanted to pump up a fact, let it linger, and have people questioning it and talking about it,” Baran said.

The survey was done to raise awareness that students on average don’t drink more than four drinks a week, Baran said. For a week, no meaning was given on what exactly the flyers were supposed to convey

Davidson said the campaign is part of a social-norm marketing campaign that has the goal “to help reshape the image that most college towns are drinking towns, and in fact are not.

“It is hard for students to look at the environment of Eastern and pass their group of friends to see that students are only drinking four or less drinks,” he said.

With the Sept. 11tragedies, SONOR was worried about potential confusion with the message trying to be relayed.

“However, life on campus continues, students still have classes, and students continue to drink, and that is why we still put out our campaign,” Baran said.