Boomers falling prey to commercialism

O.K. it’s official. The final sign of the “60s revolution” has been sold and along with it the obvious reality of the baby boomer’s values has come to light.

To put it briefly the 60s generation has become sell outs.

Many of you may have seen the Verizon Wireless commercials lately. They depict happy people with their happy cell phones waving happy peace signs.

That’s right, the peace sign, previously waved in front of police officers and their batons, has now made its new home selling cellular phones–the ultimate freedom.

But you can’t blame Verizon Wireless. After all, almost every other corporation has abused the most important tool of the flower children; rock `n’ roll.

Their music was supposedly an important way to express their social disapproval and differentiate themselves from their parents.

Now you can see it everyday. Almost every song that was identifiable with free love and social upheaval is now more identifiable with a giant S.U.V. or sleek looking computer.

Even John Lennon’s sacred “Imagine” was not untouchable by corporate advertisement.

And the companies do this for a reason. The baby boomers are the largest purchasing segment of America’s population and advertisers need to find ways to reach that audience and sell their products in a positive light.

It is not all that often that 45 year-old “Johnny Sixties” listens to The Who’s “My Generation” anymore. So when he’s sitting in his giant leather recliner watching his big screen 500-channel T.V., it is likely that he will be entranced when a commercial begins to blare the stuttering lyrics.

It will take him back to a simpler time when pot was cheap and women were free; when he thought he knew everything and bathing wasn’t necessary, and when materialism was an evil and not something to practice on Sunday’s in the suburban mall.

What better way is there to sell a product.

The documentaries the baby boomers make about their “60s” portrays everyday teenagers fighting for racial peace, an end to Vietnam and opposition to bigotry.

They glamorize things like Woodstock as changing the world.

Of course they think they changed the world. They were probably the first self-centered generation. They were the richest, most educated and least worked.

Sure, the 60s were definitely a unique time in America’s history. There were many great changes in society like integration. But to be sure, Woodstock and The Who had nothing to do with it.

But perhaps the most disturbing of all to come out of the 60s is how hypocritical almost every hippy turned out to be.

It’s a little peculiar that the generation that used to portray itself as having the most values are now driving the most S.U.V.’s, downsizing the most company’s, having the most divorces and voting the most Republican.

Oh ya, and buying the most Verizon Wireless Cellular Phones.