Marketing professor wins research award

Staff Report

Staff Report | @DEN_News

Marketing professor Marko Grünhagen was recently named one of the winners of the Arthur Karp Research Award by the International Franchise Association’s Education and Research Foundation.

The award was established in honor of the Foundation’s first chairman, Arthur Karp, co-founder of the Great American Cookies company.

It is given for the best research paper on a subject of relevance and practical usefulness to the franchising community, according to a press release.

The winners of the Karp Award were recognized at the IFA’s annual convention.

Grünhagen and Manuel Gonzalez-Diaz, from the University of Oviedo in Spain, co-authored the paper that won the award, called “Multi-Brand, Multi-System and Multi-Role Franchising: A Diversification Framework.”

“We are pleased that our work in these areas has been recognized,” said Grünhagen in the press release. “To receive an international honor like this is a fantastic achievement for me and for Dr. Gonzalez-Diaz, and it reflects wonderfully on the quality of research each of our institutions is able to put forward as leaders in the fields of business and franchising.”

The press release states that the IFA is the oldest and largest organization representing franchising worldwide.

Its mission is “to advance franchising and the free enterprise system by increasing the knowledge and professional standards of all members of the franchising community,” the press release said.

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