Waden Weinzirl, the vice president in the Batavia Division of Aldi, Inc., will give a presentation titled “What’s the Catch?” at 7 p.m. Tuesday.

The presentation will be held in the Roberson Auditorium, Room 2030, in Lumpkin Hall.

Weinzirl will also serve as executive-in-residence in Eastern’s School of Business Tuesday and Wednesday. In addition, Weinzirl will be a guest lecturer in several business classes while on campus.

The lecture, titled “What’s the Catch,” because Weinzirl will explain what the catch is to the low prices of products Aldi provides and how they pay college graduates $60,000 starting.

Dave Arseneau of the School of Business said, “Aldi’s way of operating includes a limited assortment of private label high quality products.

“By limiting their assortment, their suppliers only need to produce one package size versus multiple packages with in the same category,” he said.

Aldi also eliminates some of the “extras” found at other grocery stores; for example, baggers, fancy displays, check cashing, and preferred customer savings programs, Arseneau said.

Another example of Aldi saving money is displayed on their Web site www.aldi.com. Aldi has adopted a rental service for their carts.If a customer wants to use a cart they need to insert a quarter into the cart handle.

Arseneau said that Weinzirl will inform his audience on what the catch is to all of this and how Aldi runs their business in such a matter.

Aldi operates more than 600 stores in 22 states and has aggressive expansion plans.The company is recruiting students for placement in the Chicago and Rockford areas.

Weinzirl started with Aldi in 1988 as a district manager in the Kansas City area. In 1991, he became the director of warehousing and transportation in the Valparasio, Ind. Division, a press release said.

After seven years in that position, he was promoted to director of store operations in the Oak Creek Division, located in Wisconsin. Two years ago, Weinzirl was promoted to his current position of vice president in the Batavia Division, the press release said.

Admission is free and open to the public.