The Daily Eastern News

Marketing group looking for personality of Eastern

Abbey Whittington, Associate News Editor

October 16, 2016

Workgroup no. 6, focused on university marketing and branding, discussed raising awareness to prospective students, creating a marketing "toolbox" for each department, establishing a brand for Eastern and structuralizing issues. Richard Flight, the chairman of the workgroup and marketing professor,...

The student news site of Eastern Illinois University in Charleston, Illinois.