The Daily Eastern News

Brand ideas revealed to campus

Chrissy Miller, News Editor

August 31, 2017

The rough draft for the new Eastern marketing initiative was revealed by Eric Sickler, vice president of client services for the Thorburn Group, at open Town Hall marketing meetings Wednesday. The initiative consisted of many pieces including four pillars, brand character, centering idea and media...

The student news site of Eastern Illinois University in Charleston, Illinois.
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