The Daily Eastern News

Marketing budget aims to brand Eastern

Logan Raschke, Managing Editor

November 4, 2019

*Editor’s Note: This is the first of two stories following up on CUPB’s Nov. 1 meeting. This story details Josh Norman’s presentation on the university’s strategic enrollment planning and marketing budget allocations. The next story will detail Paul McCann’s presentation on FY20/21 budgets....

Marketing group looking for personality of Eastern

Abbey Whittington, Associate News Editor

October 16, 2016

Workgroup no. 6, focused on university marketing and branding, discussed raising awareness to prospective students, creating a marketing "toolbox" for each department, establishing a brand for Eastern and structuralizing issues. Richard Flight, the chairman of the workgroup and marketing professor,...

The student news site of Eastern Illinois University in Charleston, Illinois.