New grocery store to open in Charleston

Ruler Foods plans to open a new store in Charleston on June 26.

The store is planned to open at 566 W. Lincoln Ave. in the former CVS building.

The store should bring around 25-45 jobs to the Charleston community, said Mark Combs, executive director of marketing for JayC Food Stores, which is the company that owns Ruler Foods.

“I would describe the Ruler store as a place where you can get everything you need, but maybe not everything you want,” Combs said. “It’s a basic store.”

Combs said the store aims to bring the necessities a family would need to make their basic meals.

He said the store will have mostly Kroger brands, as JayC Food Stores is owned by Kroger, but will also have fresh produce and meat along with many national brands.

The store’s main goal is to keep costs low.

Combs said in order to do this they will be using return shopping carts, carts that return a quarter to the shopper when the cart is returned, and other methods to keep labor costs low.

“The more labor we drive out, the lower our prices can be,” Combs said.

He said the store hopes to offer lower prices on the same goods that can be found at other stores.

But low prices on goods is not the only thing the new Ruler Foods location has that is a cut above the competition.

“We’ll have the freshest milk in town,” Combs said.